Το Ινστιτούτο Μεσογειακών Σπουδών και η Ελληνική Εταιρεία Οικονομικής Ιστορίας διοργανώνουν διάλεξη στην αγγλική του καθηγητή Pierre-Yves Donzé (Osaka University, Graduate School of Economics) με θέμα "The globalisation of the watch industry (1950-2024):  How Swiss companies strengthened their competitive advantage" που θα πραγματοποιηθεί την Δευτέρα 11 Νοεμβρίου 2024, στις 17:00, στην Αθήνα στην αίθουσα εκδηλώσεων του Ιστορικού Αρχείου της Εθνικής Τράπεζας (Γ΄Σεπτεμβρίου 146, 3ος όροφος, 112 51 Αθήνα).
Σχολιάστρια: η Διευθύντρια του ΙΜΣ/ΙΤΕ, καθ.Τζελίνα Χαρλαύτη (Παν/μιο Κρήτης)
Η ομιλία θα είναι προσβάσιμη μέσω συνδέσμου zoom: https://us02web.zoom.us/j/86724935273?pwd=Cnu4SxC65bROyET0dKlfwUfLpU6nra.1

Περίληψη:
After the Second World War, the watch industry became increasingly internationalised, with the emergence of multinationals in the United States and Japan, and of component manufacturers in Hong Kong, Singapore, Thailand and China. Technological innovation, particularly in the field of electronics (quartz watches), allowed new players to enter the industry (including the Greek company Folli Follie). Competition became globalised and companies taking advantage of this international division of labour began to challenge the dominant companies, namely the Swiss watchmakers. Although they went through a deep crisis between 1975 and 1985, they were able to overcome this competition and strengthen their position on the world market. This conference, based on a book published in 2022 (The Business of Time: A global history of the watch industry, Manchester University Press), will discuss the specificities of globalisation in the watch industry and present the institutional and strategic responses of Swiss companies.

Βιογραφικό:
Pierre-Yves Donzé is a professor of business history at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. He is secretary of the European Business History Association (EBHA) and co-editor of Business History. He was the 2023 Thomas K. McCraw Fellow in U.S.
Business History at Harvard Business School. His research focuses on the global dynamics of creative industries (fashion, luxury, watchmaking) and the history of the healthcare business. His last publications include The Business of Time: A Global History of the Watch Industry (Manchester University Press, 2022), Japanese Capitalism and Entrepreneurship: A History of Business from the Tokugawa Era to the Present (Oxford University Press, co-authored with Julia Yongue), and The Making of a Status Symbol: A Business History of Rolex (to be published in 2025 by Manchester University Press).

ΔΕΣΤΕ ΚΑΙ την σχετικη ανακοινωση στο ΙΜΣ: https://www.ims.forth.gr/el/news-item/view?id=1723