The Conference will be devoted to exploring the interaction (both positive and negative) between a company and its Past. The Conference program will encompass history, management, marketing, organisation, heritage conservation/management, and other related disciplines. Different disciplinary approaches and cross-contamination among various fields of study will be encouraged and not-conventional and provocative perspectives will be appreciated.

Below is an indicative but not exhaustive list of topics that the Conference Program Committee will consider for submission:

Theoretical topics concerning disciplinary definitions, boundaries, and methods contributions addressing topics such as the definition of history/heritage and the comparison among disciplines concerning the Past, corporate vs brand heritage, cases of dialogue (or lack of exchange) between different disciplinary fields, methodological issues, postmodern approaches to the studies involving a business’s Past.

Empirical or theoretical topics concerning authenticity, considering, for instance, indexical/iconic authenticity in a corporate context, cases of forged/borrowed corporate heritage, re-born companies/brands, the role of archives and original documentation.

‘Italy’ topics. While the Conference will have an international scope, it will reserve a specific section to topics concerning Italy, accepting papers on ‘Made in Italy', whether or not historical, and Italian cases of 'invention of tradition', and corporate heritage enhancement.

The Conference will conclude with a roundtable discussion of all the participants and practitioners involved in heritage-related businesses or associations.

Submission Guidelines
The Committee will consider only submissions that are original, and not simultaneously submitted to another journal or Conference.
All submissions must be written in English, which will be the is the only language used during the Conference.
Authors must submit a 200/300-words abstract of their paper by the 7th of April, 2022.
The Committee will complete a review of submissions by 21st of April, 2022, after which authors will be informed as to whether their submission has been accepted.
If accepted, authors must then submit a summary (max 900 words) of their papers by the 22nd of May, 2022.

Full CfP and submission procedure on: https://easychair.org/cfp/bh4b